Wilder: “We started evaluating genAI tools in late January 2023, and at the same time, we were evaluating key activities to drive greater internal efficiency, when genAI was first taking the world by storm. Our first major release under the launch umbrella was ChatGPT Enterprise in October 2023. At that time, it was ChatGPT 3.5. We also built custom tools like Deckster around that time to deploy in beta to help save time creating and editing slides.”
How did ChatGPT and other AI tools increase performance and efficiency?
Pitt Man: “We are seeing a wide range of applications across our company and with our clients – from how we train new team members for complex cases, to how we accelerate market research, to how we more quickly customize client collateral for higher-impact implementation. For example, with one client we are equipping the sales force to implement new methodologies. Typically, we might have provided one script for each of 8-10 different customer segments for the sales team to then customize. With genAI, we can provide 100, 200, or even 500 customized scripts at the customer level.