At the heart of the Persana AI revolution are its AI agents: tireless digital workers who are redefining what’s possible in sales prospecting.
In the fast-paced world of artificial intelligence, few innovators stand out as boldly as Rush Shahani. As founder and CEO of Persian AI, Shahani is not just participating in the AI revolution: she is leading it, particularly in The kingdom of Sales Technology. We sat down with this visionary entrepreneur to explore how his company is transforming the sales prospecting landscape and what it means for the future of business.
Rush Shahani's journey to the forefront of AI-powered sales technology is as fascinating as The technology that is being developedWith a strong background in NLP and generative AI, Shahani recognized early on the transformative potential of AI in the sales process. He previously worked at Element AI, co-founded by AI pioneer Yoshua Bengio, one of the “godfathers of AI,” known for his groundbreaking work in deep learning. Rush then served on the query formulation search team at LinkedIn, where he built features used by the platform’s billion users.
“I saw a huge opportunity to leverage AI not just as a tool, but as a fundamental reinvention of how businesses can identify and connect with potential customers,” Shahani explains. This vision led to the creation of Persian AI, a startup that is It is quickly creating a buzz in the sales technology industry.
AI Agents: The New Power of Prospecting
At the heart of Persana AI's revolution are its AI agents: tireless digital workers What are they? redefining what's possible in sales prospecting. “Our AI agents can research 10,000 accounts in less than 5 minutes,” Shahani said. reveals, A feat that would take a human team weeks to accomplish. But it’s not just about speed: these AI agents bring a level of intelligence and adaptability to prospecting that was previously unimaginable.
Shahani explains: “Our AI agents are like having an army of brilliant, tireless assistants working 24/7. They don’t just find insights, they analyze patterns, predict opportunities, and even initiate outreach activities. It’s not just about data anymore: is “on real-time, actionable intelligence that drives sales.”
SDR and BDR Workflow Automation
Persian AI's ambitions go beyond lead generation. The company is developing AI agents capable of automating complete workflows for sales development representatives (SDRs) and business development representatives (BDRs).
“We are working on AI agents that can automatically manage all the workflows of a sales rep and a business development rep so they can focus on what matters: selling,” says Shahani. This means handling everything from initial research to personalized outreach, freeing up human sales teams to focus on building relationships and closing deals.
Seamless integration with existing tools
One of Persian AI’s main strength is its ability to seamlessly integrate with the tools sales teams already use. “We’re not asking companies to scrap their existing systems,” Shahani notes. “Persana AI seamlessly integrates with popular platforms like Salesforce, HubSpot, and more. It’s like giving your current sales toolset a boost.”
This integration ensures that insights generated by Persana AI agents are immediately available within the workflows and systems sales teams are already familiar with, minimizing disruption and maximizing adoption.
Outperform competitors at a fraction of the cost
While established players like ZoomInfo have long dominated the sales intelligence market, Persana AI is quickly gaining ground by offering more advanced capabilities at a significantly lower price point. This combination of cutting-edge technology and cost-effectiveness is allowing Persana AI will thrive and attract a diverse customer base ranging from agile SMBs to large enterprises. Under Rush's leadership, Persana AI has seen remarkable growth. The platform now processes data from 700 million contacts, 100 million businesses, building proprietary LLM integrations. This sophisticated ecosystem has generated impressive results, with customers collectively seeing more than $20 million increase in pipeline.
Facing the challenge of AI hallucination
In an era where data accuracy is paramount, Persana AI is tackling one of the most significant challenges of AI technology: hallucinations. These are instances where AI generates plausible but incorrect information – a potential nightmare for sales teams that rely on accurate data.
“AI hallucinations are a critical problem,” Shahani emphasizes. “Imagine an AI confidently telling a salesperson that a potential client’s company just acquired a competitor, when in fact no such acquisition occurred. That kind of misinformation can derail sales conversations and damage relationships.”
To combat this challenge, Shahani and his team have implemented advanced techniques, The main one of them is recovery augmented generation (RAG).
“RAG represents a step change in preventing AI-induced hallucinations,” Shahani explains.In simple terms“It's like giving AI a trusted reference book to consult before speaking. AI not only generates responses based on its training, but it actively retrieves relevant and up-to-date information from our vast database before formulating its response.”
This approach significantly reduces the likelihood of hallucinations by basing AI results on real, current data. Shahani explains the process:
“When you ask our AI agent about a company, it doesn't… fair “It relies on its prior knowledge. It actively searches our continuously updated database for the latest information about that company (recent news, financial reports, social media activity, etc.). Only then does it generate its answer, ensuring a high degree of accuracy and reliability.”
But RAG is just one piece of the puzzle. Shahani's team has implemented a suite of LLM protection techniques to further improve the reliability of its AI agents.
“We have developed a multi-layered approach to ensure accuracy,” says Shahani. “This includes data verification mechanisms, confidence scoring, and even AI agents that are specifically tasked with validating other agents’ results. It’s like having a team of meticulous data checkers working alongside our sales AI.”
Shahani’s expertise in this area extends beyond Persana AI. He is also the author of a book on building large, reliable language models (LLMs), which is being published by the prestigious technology publisher Manning.
“In my book, we delve into the challenges and solutions in producing and create LLMs that users can really “It's not just about creating powerful AI, but about designing AI systems that are reliable and efficient at production scale.”
Shahani continues: “The future belongs to AI systems that can be trusted to make critical decisions. That’s why at Persana we are so focused on creating AI agents that are not just intelligent, but also trustworthy. It is this commitment to trustworthiness that will drive mainstream adoption and truly revolutionize the way businesses operate.”
The future of sales prospecting
As for the future, Shahani's vision is bold. “We are continually pushing the boundaries of what AI can do in sales prospecting,” he reveals. “Soon, our AI agents will be able to even Predict which leads are most likely to convert, based on your current customers, market trends, and thousands of AI signals.”
A new era in sales and artificial intelligence
With Persian Artificial intelligence, the future of sales prospecting, is not a distant possibility – it is being developed right now. As companies across the spectrum adopt this technology, one thing is becoming clear: the AI sales revolution is not just on the horizon. It is already here, and Persana AI is leading the charge.
In a world where finding the right prospects can be the difference between success and failure, Persana AI isn’t just changing the game — it’s rewriting the rules entirely. The question isn’t whether AI will transform sales prospecting, but whether your company will be at the forefront of this transformation or will have to play catch-up.