Apple and Samsung have once again left behind Chinese brands – Oppo, Vivo, Xiaomi, OnePlus, Realme in terms of selling premium smartphones. Compared to the flagship phones of these companies, Indian users have expressed confidence in Apple and Samsung. However, the influence of Chinese companies still remains in the mid and budget range. Chinese brands have more than 60 percent share in the Indian smartphone market. At the same time, the share of these brands in the premium segment is only 6 percent.
The glory of Apple and Samsung
According to a recent report, Apple and Samsung have sole dominance in the segment of Rs 50 thousand or more. The market share of these two companies in this segment is up to 94 percent. Their market share at the beginning of the year was 90 percent, which increased to 4 percent by the end of the year. Apart from these two companies, OnePlus' market share in this segment is 2.4 percent, which has decreased by 1 percent as compared to 3.4 percent.
Market share of Chinese companies dropped
Along with OnePlus, the market share of other Chinese companies has also fallen in this segment. Vivo's market share has reduced from 0.8 percent to 0.2 percent. The premium smartphone segment in India is seeing a growth of 85 percent year-on-year. Despite this, the market share of Chinese brands is falling. Apart from Apple and Samsung, Google Pixel smartphones have also started being liked by Indian users. In such a situation, the problems of Chinese companies are going to increase further.
In the premium segment, users mostly buy Apple iPhone or Samsung Galaxy S series smartphones. However, this is not the case in the mid and budget segments. Chinese company Vivo is leading in this segment. After this there are brands like Xiaomi, Oppo, POCO, Realme, Redmi. Very few phones of these companies are being purchased in the premium segment. Talking about the Indian mobile market, Chinese brand Vivo has been on top for the last few months.
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