Apple's “It's Glowtime” event, with a focus on artificial intelligence, is expected to pave the way for a smarter future of consumer technology.
Apple is expected to launch its much-awaited iPhone 16 series on September 9, 2024, at Apple Park in Cupertino, California, during an event dubbed as “It's Glowtime.” The event is scheduled to begin at 10:00 am PT (10:30 pm IST for India) and is expected to be a major step in Apple's quest to bring artificial intelligence to its devices.
Apple owners will be able to watch the event in real time via Apple's website, with other options also available, including the company's YouTube channel and the Apple TV app.
The iPhone 16 series includes iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, all of which will be powered by the A18 chip based on Arm’s V9 architecture. The first iPhone designed to take full advantage of AI will see a significant performance boost and AI-related features powered by the new chip. New features include AI-based improvements to Siri and the Action button for Shortcuts.
The iPhone 16 Pro and Pro Max models could receive a major camera upgrade and a new capacitive capture button to improve the ease of taking photos and videos. These models will also have larger screens with sizes of 6.3 and 6.9 inches, respectively, thus improving the user experience.
In addition to the iPhone 16 series, Apple is expected to launch the Apple Watch Series 10 with a larger display and slim body. However, fans hoping for an update to the Apple Watch Ultra 2024 will be disappointed, as the current Watch Ultra 2 model will remain part of Apple's smartwatch lineup.
The company is also expected to update its AirPods line with the AirPods 4, which will come with features like active noise cancellation and a built-in speaker for the Find My network. Also likely to appear are the new mid-range AirPods SE that will succeed the now fairly outdated AirPods 2.
Apple's “It's Glowtime” event, with a focus on artificial intelligence, is expected to pave the way for a smarter future of consumer technology.
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