Finland, often ranked the happiest country in the world for several years in a row, might surprise some people. If you've ever visited, it's a pretty cold and dark place for much of the year!
However, there is something about Finnish culture that encourages happiness. Finns are also deeply passionate about online casino games and are among the top five countries in terms of annual per capita spending on these games.
This is no small feat for a country with a population of only 5.5 million.
Slot machines: a Finnish favorite
Slot machines, or as the Finns call them, “kolikkopelit” are by far the most popular casino game category in Finland.
There are thousands of different slot games and many of them are designed and tailored specifically for Finnish players.
While their preferences are constantly evolving, there are some timeless classics that Finns return to again and again. Popular games like starburst (NetEnt), book of the dead (Play'n GO), and Gonzo's Search (NetEnt) are still basic for many.
One of the main reasons for their love for slot games is the availability of promotions known as ilmaiskierroksetor “free spins”.
Free spins are the most sought after bonuses in Finland because they give players the opportunity to try different slots without spending a lot of their own money.
Board games: timeless classics
Table games like blackjack and roulette are not as popular as slots in Finland, but they still have a dedicated following. The main reason for its lower popularity is the difficulty of winning big without making significant investments.
However, with slots it is possible to get massive payouts with small bets. For example, in 2013, a Finnish player made almost $20 million from the game. Mega fortune with just a $2 transfer.
Despite this, table games remain a solid option for many Finnish players who enjoy strategy and a more traditional casino experience.
Game Shows (Live Casino Games)
Game shows are a relatively new category of casino games and have only emerged in recent years. Basically, they are live casino games that combine some of the best elements of slots (like bonus rounds) with traditional table games.
By far the most popular game show among Finns is crazy time by Evolution Gaming. This game of chance offers players the chance to win up to 20,000 times their bet, making it an exciting and rewarding experience for many.
The state monopoly and its effects
One of the main reasons the game is so ingrained in Finnish culture is the state gaming monopoly, Veikkaus. Veikkaus has been around for decades, promoting slots and lotteries to Finnish players.
Many Finns grew up seeing these games as a normal part of life, a tradition passed down from generation to generation.
However, this strong focus on gameplay has its downsides. While Finns like to gamble, problem gambling is a major problem in the country. It is a costly problem for the government and there do not appear to be enough measures to address it effectively.
A new Finnish gambling law will come into force in early 2026 and is expected to bring positive changes. Opening up the gambling market could lead to more resources being allocated to combat gambling addiction and provide better support to those affected.