Nintendo Switch 2 leaks, real or not, have been steadily increasing in recent days. Speculation about the Big N's next big hybrid console is at an all-time high, as mockups have flooded the internet and the CES 2025 tech show, although at least one accessory maker backtracked and confirmed its own mockups will be available. based on online leaks. . But a former Nintendo marketing leader speculates that the company won't let Internet rumors affect its plans.
Nintendo of America's former director of social media and original content marketing Kit Ellis, also one half of the much-loved and now defunct Nintendo Minute YouTube series, gave his take on recent events in a recent Patreon video.
“Something we always try to convey is Nintendo's value of the long-term plan rather than a short-term opportunity, and that they changed their date to announce the Switch. [2] “Now, that's reacting to something that's happening in the short term,” Ellis explained. “A good question is: Will what's happening now affect the next seven years of the Switch 2, or how many years that generation is? And I think if you look at it, no, it probably won't.”
“It's not a good time for them now, it's an awkward time for them now, they don't like what's going on, but once they announce this, and they show games, and they're off to the races, and they're sharing their information. .. a lot of this will be in the rearview mirror,” he continued, before noting that “the most important thing” is that no Switch 2 games have leaked yet. But Nintendo probably doesn't need to worry about that because its first-party games “don't They are going to go to a factory in China.”
Either way, we won't have to wait much longer to see what the console actually looks like. Ellis notes that Nintendo might want to avoid the US president's inauguration next week, but aside from that news event, it has ample opportunity this month to formally show off its new console.
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