L'Oréal joins the host of brands investing in next-generation skincare technology with its new Cell BioPrint device, a wearable device that can analyze your skin and offer personalized recommendations.
Announced at CES 2025, Cell BioPrint uses advanced technology from Korean biotech startup NanoEnTek and can measure L'Oréal's patented biomarkers within the skin to understand the rate of skin aging, responsiveness to skin care ingredients skin like retinol and even predict earlier cosmetic problems such as discoloration. arise.
The process works through advanced proteomics, which is the study of how protein composition in the human body affects skin aging, offering personalized recommendations based on its findings.
It's a simple five-minute process with just three steps; First, place the facial strip on your cheek and then into the buffer solution before loading the buffer solution into the L'Oréal Cell BioPrint cartridge and inserting it into the machine for analysis. The Skin Connect device will then take a few photos of your face and ask you a few questions about any skin and aging concerns before revealing the results.
At the time of writing, there is no confirmed release date or price, but the L'Oréal Cell BioPrint is scheduled to be trialled under a L'Oréal brand in Asia later in 2025. The device is a continuation in the footsteps of L'Oréal ginger in the world. of technological devices to accompany its wide range of cosmetic products, after its presentation of AirLight Pro at CES 2024.
Beauty tech appears to be in full force at CES, with devices like Cell BioPrint and Samsung's new AI-powered micro-LED mirror offering levels of skincare customization that were previously exclusive to expensive specialty practices.
That does not mean that these devices will have an affordable price in the short term; In all likelihood, we'll see high-tech skin analysis devices decorating department stores before they grace the powder room of the average home. Still, it is clear that there is a market for this type of knowledge; L'Oréal cites a survey of 2,000 US skincare users that found that nearly 80% of respondents take a trial-and-error approach to skincare, and the average person You go through seven different cleaners before you find one you're happy with.
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