- Xumo TVs to launch nationwide next week
- Two models: 55 inches and 65 inches
- $249.99 and $359.99
If you check out our guide to the best TVs you can buy right now, our budget pick is very affordable: It's Amazon's Fire TV Omni QLED, which has an MSRP of $799.99 for the 65-inch 4K model. But if you visit Target or go online starting next week, you can get a 4K TV of the same size for just $359.99. And if you want to go a little smaller, you can get a 55-inch 4K TV for $249.99.
The new TVs come from Xumo, a streaming joint venture between Comcast and Charter. Xumo has teamed up with Hisense and Target to launch what it calls “a 4K UHD smart TV with advanced and affordable content.”
Xumo Smart TV: cheap and cheerful
Xumo TVs run the Xumo streaming platform and included apps and services include Apple TV+, Disney+, Max, Hulu, Netflix, Peacock, Prime Video and YouTube. It's effectively the Xumo streaming box built into a TV in the same way Amazon has integrated its Fire TV streaming platform into Fire TV models.
Basically, Xumo isn't much different from other examples of platforms that power the best streaming devices, so we already know how to use it: It's easy to navigate, and the included voice remote offers easy searching. And we know what to expect from Hisense: good quality televisions at a very low price.
One thing we don't know yet is how well the operating system works on these new TVs; As we said in our Xumo preview, “what really matters is its performance: the hardware must be powerful enough to run the software smoothly.” If Xumo TV has pulled it off, we could see these new TVs flying off the shelves.