Lenovo has been announced as the official technology partner of FIFA, the governing body of world football.
The deal, announced at Lenovo Tech World 2024, will cover the 2026 FIFA World Cup in Canada, Mexico and the United States, as well as the 2027 FIFA Women's World Cup in Brazil.
Lenovo will offer its full range of computing technologies in a bid to make the world's most popular sport even smarter and more accessible to fans around the world.
Partnership between FIFA and Lenovo
“Lenovo is proud to support FIFA's vision of leveraging technology to elevate the game, enhance the fan experience around the world, and foster innovation that levels the playing field,” said Lenovo President and CEO , Yuanqing Yang.
“We are excited to have our cutting-edge technology and AI innovation take center stage in upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
The company has said its ThinkPad laptops, tablets, Motorola mobile phones and servers will be among the technology being integrated for tournaments, helping to improve fan experiences in stadiums and global broadcasts, driving enhanced analytics and will democratize data across global football. playing nations.
Lenovo already supports Formula 1 with its technological efforts, supporting better fan engagement and streaming capabilities, something FIFA hopes to continue in the future.
“At FIFA, we are committed to growing the game globally and making football accessible to all, and we are excited to welcome Lenovo to our journey and work with them to implement technologies, innovations and programs that spread our sport,” FIFA added. President Gianni Infantino.
“The combination of data and technology helps us understand fans better and we will use them to create unforgettable and unparalleled fan experiences at the FIFA World Cup 2026 and FIFA Women's World Cup 2027.”