While other game developers are turning to controversial emerging technologies like generative AI, Nintendo stays true to what makes it “special,” and that certainly isn’t artificial intelligence.
Talking to him The New York TimesNintendo boss Shigeru Miyamoto reveals that the company's stance on AI is “different” to most others today. “It may seem like we're just going in the opposite direction for the sake of going in the opposite direction,” explains the man behind some of the most iconic names in Nintendo history, from Super Mario to The Legend of Zelda“There is a lot of talk about AI, for example.”
This is one of the areas where Nintendo sets itself apart from companies like EA, which recently called AI “The very core of our business” During a live presentation, Miyamoto describes that “when that happens, everyone starts going in the same direction, but Nintendo would rather go in a different direction.” It’s refreshing to hear as a fan – after all, originality is one of Nintendo’s greatest qualities.
Nintendo's own president, Shuntaro Furukawa, stated that the studio You don't need generative AI to create games. because it has “decades of technical know-how” and doesn't want “issues with intellectual property rights.” He said the company aims to “continue to offer value that is unique to us and cannot be achieved through technology alone.” It is similar enough to Sony's own stance on AI – and I hope more AAA developers follow suit.
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