New Delhi . Bollywood actor Abhishek Bachchan has joined hands with the ICCsanctioned European T20 Premier League, a privately owned franchise tournament in partnership with three member cricket nations – Ireland, Scotland and Netherlands. He has invested in the property as a coowner.
The ETPL is scheduled to commence from July 15th to August 3rd and will feature the best talent from the three countries playing shoulder to shoulder with worldclass players from around the world in true European style.
Speaking about his investment in the European T20 Premier League, Abhishek said, “Cricket is not just a game; it is a unifying force that transcends borders. ETPL is the ideal platform to showcase cricket's growing global appeal. With the inclusion of cricket in the 2028 Olympics, I am very excited about this unique collaboration between the cricket boards of Ireland and the Netherlands. We are dedicated to working together to ensure that the ETPL becomes a resounding success and brings cricket closer to millions of people across Europe. Now is the time to roll up our sleeves and get the game started. Do it.”
The development of the league has been led by an interim working group, comprising representatives from the participating cricket boards, as well as strategic partner Rules Sport Tech, on behalf of the funding partners. This working group is tasked with overseeing the establishment and resourcing of a dedicated administrative unit to drive key decisionmaking processes and manage the tournament.
Warren Deutrom, CEO of Cricket Ireland and Chairman of the ETPL, welcomed Abhishek's involvement, saying, “His deep passion for the game and entrepreneurial understanding adds tremendous value to our vision of raising the status and profile of European cricket. ICC With the support, Abhishek's commitment to our shared vision and the exceptional expertise brought to the tournament by Rules Sports Tech's Saurav, Priyanka and Dheeraj, “we are confident that we can create a cricket experience that takes the game forward grow, inspire young talent and provide a tremendous platform for European cricket on the global cricket stage.”
ETPL Director Saurav Banerjee highlighted the region's potential, “Cricket, the second most watched sport worldwide, is gaining significant momentum in Europe. With 34 of the 108 ICC members from the region, Our aim is to make cricket a premier sport here, building a legacy that players, fans and stakeholders can be proud of. This would not have been possible without the support of Cricket Ireland over the past year to make it possible. with us from We are also looking forward to working closely with Abhishek, whose commitment and active involvement in sports has been truly inspiring.”
A formal launch event for the ETPL will be held periodically, revealing key franchise and fan information – including franchise ownership, name and brand – and details regarding player drafts.
ETPL Director Priyanka Kaul said, “Starting with six teams – Dublin, Belfast, Amsterdam, Rotterdam, Edinburgh and Glasgow – and with key media partners ensuring extensive coverage, the tournament will reach audiences around the world, including Europe. , India, Australia are some of the key markets. Abhishek's deep passion and enthusiasm for sports has been invaluable. We look forward to continuing this exciting collaboration with him on this journey.”
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Image Credit: Khaskhabar.