Government It is discussing a proposal to formulate a scheme for 'Made in India' label with the aim of promoting Brand India in the global markets. An officer has given this information. The official said a high-level committee is examining the details of the plan. The aim is to create a strong brand identity for India, just as 'Made in Japan' or 'Made in Switzerland' convey distinctive images and qualities. “We want the same for India,” the official said. For example, “when we think of Switzerland, we often think of their watches, chocolates and banking systems.”
Made in India branding came for which sector?
“We discuss how we can do this,” the official said. Do we make this plan for specific sectors like textiles, where we have our strength? So we are considering such things.'' According to experts, quality is important to promote Brand India. The Government currently has the India Brand Equity Foundation (IBEF) to promote and create international awareness of the 'Made in India' label in overseas markets and to facilitate the dissemination of knowledge about Indian products and services. Is. It is a trust established by the Commerce Department.
Branding of high quality products
Research institute Global Trade Research Initiative (GTRI) has suggested that India's branding strategy should focus on three pillars – branding high-quality products; Improving product quality at a lower price than the best products, not just focusing on branding; and taking action to improve product quality.'' There are several steps India can take to naturally improve its branding. Consistent product quality and reliability should be given priority. For example, the Indian pharmaceutical industry has gained global trust through the production of high quality generic medicines.
'India Quality Product'
GTRI founder Ajay Srivastava said, “To protect this reputation, India must take strict action against suppliers of substandard products.” He said that unless India achieves top-level production standards in any sector , till then branding should take a back seat. “For example, between 1990 and 2010, China quietly became the largest contract manufacturer of electronics such as TVs and refrigerators, and it did not push its firms to focus on branding,” Srivastava said. Gave. Once confident about the quality of its product, China promoted its brand aggressively.'' He also said India could establish a unified brand called 'India Quality Product' that would signal excellence and reliability. Gives. To use this label, manufacturers and exporters will have to meet specific product and packaging standards, he said.
Image Credit: India-Tv.