Multiplex The Association of Cinematographers of India (MAI) on Wednesday defended “dynamic and flexible” cinema ticket pricing, which fluctuates based on factors such as location, day of the week, type of seat, film format and cinema format. MAI issued a statement on filmmaker Karan Johar's recent comments, saying cinema exhibitors are now using digital mediums to gauge audience demand and optimise pricing. Sidestepping Johar's comments, MAI quoted its president Kamal Gianchandani as saying that the average price (ATP) across all cinemas in India is Rs 130 per ticket. Karan Johar had accused cinema exhibitors of charging high prices in a statement.
The country's largest cinema chain
MAI said that PVR-INOX, the country's largest cinema chain, recorded an ATP of Rs 258 for FY2023-24. Additionally, the average per capita expenditure (SPH) on F&B at PVR-INOX stood at Rs 132 during this period. It said that this makes the total average expenditure of a family of four to Rs 1,560, which is quite different from the figure of Rs 10,000 quoted in the media report. MAI represents 11 cinema chains like PVR-INOX, which operates about 75 per cent of India's multiplex industry.
responsible for the high prices
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